How can you help
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How can you help
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What is good for children is also good for companies
Children are consumers, members of employees' families, users of products and services, and the workforce and leaders of tomorrow. Whether through parents' working conditions, advertising, supply chains or innovation, business decisions shape children's everyday lives and their future.
By investing in children's rights, your company not only contributes to sustainable development and social good—it also strengthens trust, enhances its reputation and builds long-term resilience.
This is why we invite you to join the UNICEF Friends Club.
43%
of young people in Serbia believe that businesses do not consider the needs and rights of children and young people at all, while only 5% believe they do so fully.
49%
of young people believe that the most important area of support is ensuring decent working conditions for parents and young workers.
53%
of young people believe that companies should invest in children because they represent the future
65%
businesses in Serbia acknowledge that their operations affect children—yet one quarter still do not recognise their impact
62%
of the firms already helps young people through internships, mentoring, employment and education
Bring change to your company - and become a socially responsible business leader in your community
With membership you get:
In recognition of your contribution to the UNICEF Friends Club, you will receive a UNICEF digital badge that you can display on your website or your company’s social media profiles. It is a way to stand out in the market and showcase the values your company is committed to promoting.
You will have access to materials and brochures on parenting, child development, climate change and its impact on children, and children’s online safety. These resources will be available for you to share with your employees and business partners. Let the message of positive change reach even further!
The possibility of cooperation with UNICEF experts and other companies.
Insight into real results—through annual reports showing where your donations have been directed and the impact we have achieved together.
SCHEDULE A CONSULTATION WITH THE UNICEF TEAM
"Nelt Group is committed to creating meaningful change in our communities. Through our partnership with UNICEF, we are making strategic investments to equip children and young people with the essential 21st-century skills they need. These skills are crucial for understanding the world we live in today, as well as for meeting the evolving demands of the labour market. This partnership aims to prepare them for the challenges they will face tomorrow, ensuring they are ready to seize the opportunities ahead and make a meaningful contribution as the leaders of the future"
"I am extremely proud of the partnership with UNICEF, which we have been building together for almost twenty years, jointly contributing to improving the quality of life and creating better conditions for children’s development in Serbia and around the world. In addition to a number of projects focused on early childhood development and parenting, Banca Intesa is one of the first banks to have provided continuous systemic support to the Fund by enabling clients to make donations at branches free of charge, as well as through standing orders since 2012. Since the introduction of the new “Donate through the app” feature within Banca Intesa Mobi in 2023, this service has also been available to clients through mobile banking, with no additional fees. In less than a year since UNICEF became part of the system covered by this unique feature, nearly 125,000 client donations have been generated, with a total value of almost RSD 8.8 million."
"By supporting UNICEF through our partnership, we encourage new generations of young people to realize their dreams, develop digital skills and acquire the knowledge needed to prepare for a future career. Our mission is to serve as a bridge between the younger generations and the labour market they are about to enter. Special emphasis is placed on vulnerable and marginalized groups, as well as on promoting girls' education in STEM fields."
Join the UNICEF Friends Club and create an environment tailored to families together with us.
By investing in children, you are shaping the future and that is why it is the most valuable investment you can make.