You are not bad,
You are just feeling bad.
UNICEF Youth Mental Health Campaign.
For a child to grow and develop, they need love, care and support — and they find this strength in their families and community. Help ensure that every family has access to the support system they need.
42.000+
Monthly donors
currently active
14 years
The Club has been
active since 2012
5
Areas where your donation
makes a difference
The invisible burden young people carry every day
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A shortage of experts in the mental health of young people and limited access to free services make the situation harder.
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Young people do not recognize when they need help or are afraid to ask for it
By creating a stigma-free environment where young people feel safe to access the support system without fear of judgment, the likelihood that they will seek help and remain engaged in the care process increases. UNICEF is working to ensure sustainable government investment in creating a supportive environment for children, adolescents and their parents and caregivers.
Minimum package of services for young people — in 9 cities
UNICEF supports the introduction of new services in nine cities in Serbia: a minimum package of services for young people.
5
Cities where the innovative support model has been tested
600+
Young people have already received support through the programme
3
Ministries have accredited the program
The program has been accredited by the Ministry of Health, the Ministry of Education and the Ministry of Labour, Employment, Veterans and Social Affairs — providing an institutional framework and long-term sustainability
You are not bad, you are just feeling bad.
Young people are facing growing mental health challenges, while support in their communities often remains out of reach. As a result, many struggle without the support they need
Mental health conditions are a leading cause of death, illness and disability, especially among older adolescents. All children and adolescents, as well as their parents and caregivers, are affected by mental health challenges.
FAQ
What does UNICEF do in Serbia?
Our organisation supports reform processes in the Republic of Serbia to ensure that every child can realise their rights in early childhood development, education and child protection. We work closely with decision-makers, while also acting as an independent voice for children and young people.
What is the UNICEF Friends Club?
The UNICEF Friends Club is made up of regular donors whose monthly contributions enable UNICEF to provide vital support for children both in emergencies and every day throughout the year, as part of its regular programme for children in Serbia.
How can I be sure my money is used properly?
UNICEF regularly publishes annual reports on its work and informs the public about the results achieved for children. Transparency is part of our identity. See our 2024 results in Serbia.