BLUE CLIB
Welcome to the Blue Club!
Welcome to the Blue Club – a network of leaders who place their power in the service of the welfare of society!
The Blue Club community is made up of generous individuals from the world of business who, motivated by their own business success, have found a way to now channel their knowledge, time and resources to help children in Serbia thrive and ensure a sustainable society. Children are said to be the future of our society, but members of the Blue Club rightly ask – what kind of future can we expect to have when even the present of a significant number of children in Serbia is characterised by the denial of equal opportunities for a happy and fulfilled life.
“Membership in the UNICEF Blue Club is a privilege. It is a gift that develops human capital, the most valuable resource of any society. Be a member of a society that shares the same vision.”
– Aleksandar Saša Đorđević,
UNICEF National Ambassador
Your membership in the Blue Club makes a difference that will directly impact children
Participation in the Blue Club enables members to realise, through regular monthly donations, together with UNICEF, a vision of the future in which every child grows up in a society of equal opportunities and achieves their potential.
What do you receive as a member of the Blue Club?
As a distinguished donor, you gain the opportunity to:
- Participate in programmes created by UNICEF and implemented in cooperation with the Government of the Republic of Serbia and other partners
- Monitor the development of children’s programmes through UNICEF’s regular reports
- Participate in the annual verbal briefing with the UNICEF Representative
By joining the Blue Club, you also gain:
- Access to a community of likeminded people made up of leaders and accomplished business people
- A feeling of satisfaction because you recognise the importance of human capital for creating a successful business and sustainable society
- A badge as a recognisable symbol of the Blue Club.
You too can be an example of positive change in the world of business! You can demonstrate that one’s own business success does not have to be the ultimate goal, but rather a great start to a story that has the power to change society for the better.
The Blue Club proudly presents its members. Meet them!
Dubravka Đedović
Member of the Executive Board of NLB Komercijalna bankaIn this club, I recognise the true values that all of us from the business sector should recognise, support and live, because without the adequate development of children, there can be no sustainable future.
Aleksandar Saša Đorđević
UNICEF National Ambassador, renowned basketball player and coachI owe my success and victories to those who cared about my success and maximum achievement as a child. This gift which I received I want to give back to all the children of Serbia. I invite those of you who have also experienced and achieved success in business and life to join me as members of UNICEF's Blue Club.
Mila Litvinjenko
Founder and Director of the Aura cosmetics companyWe all imagine how great it would be to live in a better world, but the Blue Club puts that thought into practice. I am happy, as someone who has also had to follow the path from idea to execution in the business sector, I am now participating in creating a better community for children and young people.